The percussion of a flamenco dancer’s footwork. The echoes of steps on cobblestone. The sizzle of a Michelin-starred kitchen. The buzz of people from all over the world gathering in a capital city centuries-rich but with modern swagger. This is the rhythm of Madrid and its surrounding region.

Only In Madrid

Only In Madrid

Striking a balance between ancient and modern, art and everyday life, Madrid creates a vibrant mosaic where historic landmarks stand proudly alongside contemporary neighborhoods.

The central Spanish region is reinvention personified: a fashion and local craft showcase, a culinary hotspot, a UNESCO World Heritage green space in the heart of town and everything in between. Madrid’s massive offer is worth several days to digest, and we’re not just referring to its 28 Michelin-starred and century-old restaurants. We’re talking about the greatest profusion of art per square meter in the world, iconic landmarks like the Gran Vía, The Royal Palace and Fuente de Cibeles all within walking distance of one another and a flurry of new five-star hotels elevating the city to new heights.

Take the appeal of Europe’s sexiest capital, add a pinch of classic charm around the regal, artful UNESCO Heritage triangle of Alcalá de Henares, Aranjuez and El Escorial; throw in breathtaking hiking and cycling trails and picturesque towns less than 30 minutes away from downtown; top it off with the locals’ intense joy of life around terraces and flamenco tablaos.

All of this happens only in Madrid—constantly reaffirming itself and luring people into its heart-throbbing pace. The journey is thrilling, ¿te vienes? (are you coming?)



If visitors are ever to be filled with amazement at such a distinctive cultural landscape, it will be in Madrid.

Impossible to describe.

Although almost impossible to describe in one word, majestic is a fair attempt when it comes to Madrid’s central artery, the Gran Vía, guarded by two equally grandiose, imposing squares: Plaza de España and Plaza de Cibeles, with its notable fountain and palace. Only five minutes on foot is enough to make you forget the city’s hustle and bustle and embrace a big town’s old charm; Plaza Mayor and Puerta del Sol add to the grandeur of the Spanish capital.

Ten minutes on and majesty turns into awe; Puerta de Alcalá is the gateway into El Retiro Park, Madrid’s balm of calm and green heart. Never has a place boasted so many sightseeing landmarks in its central area. Travelers can get a taste of the daily life of madrileños (Madrid natives) by exploring neighborhoods filled with urban street art, such as Malasaña or Huertas, or enjoying the sounds of local musicians bringing life into plazas over a steaming pot of chocolate with churros.



Madrid is not only Spain’s fashion center, it is also the ultimate European fashion hub.

A unique blend of timeless design.

Combining a unique blend of timeless design, local labor, exquisite craftsmanship, quality materials and the fusion of traditional textiles with contemporary design, the Spanish region is the perfect showcase of national fashion to the world. Home to the Mercedes-Benz Fashion Week, Madrid prides itself on locally sourced designs that transcend borders and inspire creations worldwide.

The magic happens in haute couture stores and workshops around the so-called atelier route, spanning the Austrias, Chamberí, Chueca or Salamanca districts, among others. Visitors are surprised by the variety, quality and sustainability of artisan garments, evening wear, prêt-à-porter (ready-to-wear designer clothes) and custom-made proposals as well as accessories and signature jewelry.

Picturesque Towns

A piece of history and European royalty a stone’s throw away from the city? It could only happen in Madrid. Buitrago del Lozoya, famous for its Arab walls, and Manzanares el Real, a gateway to the Sierra de Guadarrama National Park, are just two examples of Greater Madrid’s eclectic charm. Meanwhile, wine connoisseurs are in luck. Surrounded by olive trees, oaks and pines, San Martín de Valdeiglesias is home to some of the most distinctive vineyards in the region, where monks have been quenching our thirst and caressing our palates since the Middle Ages.

The most voracious travelers will be astonished by the quaint personality of small towns like Patones, with cobbled streets and iconic black-slate architecture. The nature-laden town of Rascafría is an excellent base for hiking trips amidst untapped nature, while Chinchón offers a perfect film set as authentic as it gets. All around 30 minutes from Madrid’s city center, these enchanting places will not only create lasting memories, they will keep you coming back time and time again.


A visit to Madrid is a treat for the senses… especially the palate. Perhaps one of the most magical things about the region is that—unlike anywhere else in the world—travelers can go back in time, delight in the Old World’s heritage in a charming countryside setting and be back to the city center in time for an unforgettable dinner.

The culinary landscape of Madrid should begin at its century-old restaurants around the Cava Baja (downtown), packed with local appeal and serving the finest lamb and piglet homemade dishes, and continue to its countless casual tapas bars, where visitors will experience the art of social sharing.


When it comes to wine in Madrid, the numbers speak for themselves. With more than 9,000 hectares (or 22,000 acres) of vineyards, 51 wineries and a wine-making tradition spanning over 900 years, Madrid’s own designation of origin is one to watch.

Just 30 minutes from Madrid city, visitors can join a wine tasting along with incredible gastronomic and countryside experiences. Delight in the best malvar and albillo (white) or garnacha (red) whilst learning about the art of grape-growing on the banks of local rivers and mountain slopes, as well as wine-making techniques that combine century-old methods and state-of-the-art technology.


Hosting four top-league clubs competing in Spain’s soccer league LaLiga, Madrid has earned its title as the World Soccer Capital. With two new stadiums hosting two of the most renowned teams in the world, Real Madrid’s ab (newly remodeled in 2023) and Atlético de Madrid´s Civitatis Metropolitano, the Spanish capital’s bond with this sport is one of a dedicated global following and a strong sense of community.

Fans from all over the world meet in Madrid to pay their loyal tribute to the world’s biggest Champions League winner: the centrally-located Santiago Bernabéu offers a fully immersive journey into Real Madrid’s history through images, models and a picture-perfect Champions League cup! (to include their 14 trophies would have been a little over the top)

In addition, Madrid is the place where legendary tennis players Djokovic, Nadal and Federer have all hit their rackets at Madrid Mutua Open. For golf fans, Madrid is the European city with the most golf courses close to its urban center, with 25 golf courses designed by prominent legends such as Severiano Ballesteros


Real Club de Golf La Herreria

Active Tourism

Active tourism is a foundation of many madrileños’ (Madrid natives’) lives. While outdoor enthusiasts can enjoy running, trailing or skating at Retiro Park, one of Madrid’s largest green spaces, travelers are also welcome to take in the greenery and trek along nine protected natural spaces in the region, including Sierra de Guadarrama National Park, or the beech forests of Hayedo de Montejo which was declared a UNESCO Natural Heritage Site.

Pedaling away while admiring the wonders of the Spanish region has never been easier! Madrid’s Grand Tour spans 420 kilometers in 17 stages; wine culture, mountain biking and road cycling all have a place in this scenic tour that will leave cycle fans head over wheels.


Madrid is a city of kings and queens, and for those seeking luxury accommodations, the royal treatment is commonplace here. With the highest year-over-year tourism growth rate in Europe in 2021, along with a thriving economy and a favorable environment for investment, Madrid has undoubtedly attracted an increased number of visitors over the years. On top of that, the region’s competitive nature and the wide presence of high-quality tourism and travel-related services make it a coveted destination for luxury tourism.